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Discover Your Author Archetype
Eng / Rus
Which Book Marketing Strategy Matches Your Personality?
Get instant access to a marketing strategy tailored to your author archetype.
1 / 10
1. Which of the following is closest to you?
I have a topic (my own life, area of expertise, hobby, etc.) and I want to blog about it. I am also going to write books, and I expect that the audience who reads my blog will buy my works—because they know me and trust me.
I'm just going to write books, and I want to have a lot of readers who genuinely like my work. I write, and they buy and leave reviews.
I want to create my own alternate world, in which there will be books, illustrations, an encyclopedia, and much more. Ideally, I would like to establish a community of readers—fans of my world.
I am an expert in my field and have written a book about it. I would like it to be read by anyone who is interested in this topic and/or is seeking guidance in my specialty.
I have my own concept—how to make this world a better place. I have put my thoughts in the form of a book, and I want to convey this vision to as many people as possible.
2 / 10
2. How do you see communication with your readers?
I don't want to get too distracted from creativity. It is enough for me to inform readers about the release of new books by email or through posts on social networks.
I want to give useful advice, consult, and educate my readers within the framework of my specialty.
I want to be constantly in touch with my readers as a person who has an opinion on current issues. It is important for me to speak and receive comments.
I want to discuss with readers the characters and plots of my books. It would be great to create a fanbase through social networking.
It is essential that I can promote my ideas and beliefs, so I am ready to use any method—from mailing lists and social networks to public speaking and interviews.
3 / 10
3. Do you have something to say to readers on the mailing list or on social networks?
I'm going to talk about my theories/beliefs and prove why they matter.
For my mailing list and social networks, quotes from my books, excerpts from drafts, and additional stories, etc. are suitable.
I will gladly express my opinion on my topic, give a useful link, or share an interesting insight.
I am ready to give specific useful advice in my specialty.
I don’t know what to write about for the mailing list or on social networks. I write books and I think that's enough.
4 / 10
4. How many books have you published?
None yet, but my first book will be ready for publication soon.
I have published one book.
I have written and published several books that are not related to each other in a single series.
I have a series of books written and published, and I continue to work on this.
I have written and published several series of books.
I have published both series and individual, non-series books.
5 / 10
5. Would you like to make money doing something else besides selling books?
Selling books should be my main source of income.
My main source of income is my audience. Through them, I sell books, products, advertising, services—anything, as long as it fits with my theme.
My main income is from consulting/services, and books are a way to build credibility and a client base. However, income from selling books is also welcome.
In addition to books, I would like to sell souvenirs and additional materials about my world.
In addition to books, I'm going to make money from public speaking, courses, and lectures.
6 / 10
6. There are various ways to attract new readers. Which one fits you best?
Reaching a large audience through wide-ranging media: speaking at conferences, active social activities.
A useful mailing list or posts on social networks that are distributed primarily through recommendations.
Participation in various events: meetings with readers, participation in book fairs, online events, competitions, etc.
Organic promotion through social networks: communication in the comments, joint publications with bloggers, word of mouth.
Advertising in social networks and search engines. I would like to understand how advertising algorithms work and learn how to understand the statistics of the results.
7 / 10
7. Which option best describes your abilities?
Love of communication, the ability to inspire, entertain, and surprise people.
Painstaking, analytical mindset.
The ability to form an opinion, conduct a dialogue, and negotiate.
Deep knowledge of your subject, plus the desire and ability to benefit others.
Oratory skills, persuasive speech, the ability for public debate.
8 / 10
8. What would you like to do as part of your marketing?
Conduct events, negotiate cooperation, and have presentations.
Speak in public and change public opinion.
Conduct seminars, consult, and train.
Study statistics, analyze sales, and track performance.
Participate in discussions, express opinions, and defend my point of view.
9 / 10
9. What is most important for you regarding creativity?
Write as many books as possible so that as many people as possible can read them.
Creation and development of my alternative universe to which I can invite my readers.
Self-expression and self-actualization. I want to be heard and I want to do something meaningful.
I want to change the world.
I want to help people solve specific problems in my specialty.
10 / 10
10. Which of the following warms your soul the most?
Knowing that my knowledge helps a person cope with a difficult task or solve a problem.
My readers listening to my opinions and viewing me as a source of important information.
Lots of positive reviews of my books.
Managing to convince someone and gain their support.
The creation of fan art by my readers who become fans of my characters.
Eng / Rus
Eng / Rus
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