Which Book Marketing Strategy Matches Your Personality?

Discover Your Author Archetype

  • Don’t know where to begin promoting your books?
  • Unsure which advertising methods are a good fit for you?
  • Can’t figure out whether you need a social media presence?


You may wonder, “Why do I always start procrastinating when it comes to marketing? What’s wrong with me?”

There’s nothing wrong with you; you’re just trying to follow advice that isn’t right for you personally.

I’ve identified five different types of authors, and each of them needs their own strategy for promoting and growing their business.

Take my quiz, “Which Book Marketing Strategy Matches Your Personality?”, and determine your author archetype. Based on the quiz results, you will receive a link to a marketing strategy that matches your particular author business.

You’ve tried a ton of book marketing strategies, and they are all a no-go, don’t work, or you’ve tried them and given up.

Every author type needs his/her own strategy that will match his/her personality type.

Let me introduce myself

My name is Irina Chan

I am a professional marketer with 20 years of experience.

I have created a system that allows an author just starting out not only to choose a book promotion strategy, but to do so in accordance with his/her individual business approach.

When you have the right strategy on hand, you will stop trying to implement things you don’t need and be able to focus on what will really help you sell your books and form your fan base.

My method is ideal for beginner authors who understand that they need to promote their books but have no idea where to start, much less how their business as a whole should look.