Homepage - Irina Chan: Self-Publishing Marketing

Hi! I'm Irina

I teach aspiring authors how to build a highly engaged fanbase as well as how to implement marketing strategies to sell their books with ease.

Hi! I'm Irina

I teach aspiring authors how to build a highly engaged fanbase as well as how to implement marketing strategies to sell their books with ease.

I Finished My Book. Now What?

A Novice Author’s Journey to Find Readership

Even if you have no idea where to start or how book marketing really works, by reading this book, you can open the door to the world of authors who earn money from their books.

Looking for a successful marketing strategy for promoting your books?

Not everything is going to be the right fit!

Your ideal strategy depends on your author archetype. Take the quiz and find out which archetype you belong to and which marketing activities will bring you more sales and new readers.

Unlock Your Author Potential - Join Our Facebook Group Today!

📚 How to Find Readers and Promote Your Books

Connect, share, learn, and grow with other aspiring authors in our supportive online group. Together, let's navigate the complexities of writing, publishing, and marketing your book.

Struggling with What to Post on Your Author's Blog?

60 Ideas for an Author’s Social Media Page, Straight to Your Inbox

Discover “60 Ideas for an Author’s Blog” – a comprehensive guide designed to inspire captivating content that engages readers and boosts your authorial presence. Dive into a wealth of unique post ideas and effective blogging strategies!

You will get the PDF file immediately after you opt-in. Also, every other week, I will send you my newsletter with cool ideas on how to increase your book sales and expand your readership.

A blog for aspiring authors looking for creative ways to market their books.

MARKETING FOR AUTHORS

Genre Matters: The First Step in Promoting Your Book

The genre of your book essentially defines your business niche. So, the first promotional step you need to take is

Two Strategies for Promotion of Authors

Uncover the powerful secrets to attracting and retaining readers. In this world of books and authors, two main strategies prevail—“From

Maximize Your Time: A Tool for Busy Authors

One common concern I hear from many subscribers like yourself is, “I work full-time, write books, and I just can’t

How Building a Strong Author Brand Boosts Book Sales

What is an author’s brand? An author’s brand extends beyond your name or logo – it’s a composite of all

Meet Irina Chan

Marketing coach for aspiring authors

My name is Irina Chan. I am a marketing professional with 15 years of experience. I am a huge fan of fiction, and I created this website to help future literary celebrities take their first steps in their business.

"Irina Chan's marketing tutorial/skills for fiction writers is clear and inspiring, and not for sissies. She shows you exactly what you must do and how. She makes you see that it's all possible, and that there is serious work involved. Then all you have left is your fear of success to stop you from acting on her counsel."

Robin Bennett Stein

Literary Fiction Writer

Ideas, checklists, and step-by-step guides.

Storyteller's Toolbox: Mastering the Art of Book Marketing

Are you ready to kickstart your self-publishing journey? I’ve got just the thing for you. “Write to Publish: A Journey Through the World of Self-Publishing” is a weekly mailing list packed with everything you need to know about promoting your self-published book. From mindset tips and marketing strategies, to practical advice and insider secrets, we’ve got you covered. And the best part? It’s all delivered straight to your inbox. So what are you waiting for? Subscribe now and let’s get started!