Irina Chan

I Finished My Book.

Now What?

A Novice Author’s Journey to Find Readership

Where can a novice author find their first readers?

You would think the author’s job was to write an excellent book, and it would find its own readers. After all, a good book is long-awaited, recommended to friends, and discussed extensively on social media.

But in practice, readers don’t materialize on their own, and the writer gets completely confused because he/she has no idea how to gain popularity and become a real author.

Let’s start with the fact that Irina Chan is the author of a course and a book marketing expert. She’s a practitioner who’s helped more than one author reach their desired sales numbers and build a fan base. In this book, Irina gives practical tips that didn’t just come from nowhere, but are based on her consulting experience and work with writers. If you need a clear, step-by-step guide that will help you understand the route from a finished book to a book that sells and has its own admirers, then this book is what you’re looking for.

Julia Dietrich

Author

In this book, you will learn:

How the book market works
at the present time

Why some books don’t sell while others become bestsellers

What an author fan base is, and why it’s a must-have for professional writers

Who can become a professional author,
and how

How a novice author can find their very first readers

How to attract new readers
and turn them into fans

The main goal of this book is

to help novice writers determine what stage of their professional journey they are at, where to go next and how to get there, and what marketing tools need to be applied in each particular case.

The guide will suit beginners who have just finished working on their first book as well as accomplished authors who want to gain even more fans.

We will talk about specific steps that help readers find your book and select it from among hundreds of competitors.

By reading this book, you will rid yourself of the feeling of helplessness and fear for your book once and for all, and you will know for sure what to do so that it doesn’t perish in oblivion.

I recommend that anybody who wants to write a novel or other significant work first read this manual by Irina Chan. That way, you can avoid lowered expectations and mistakes that will surely be made if you dive head-first into authorship without knowing how it really works. For example, I would agree that readers make the writer; or rather, their support and attention do. Writing a book for the sake of the words alone—what’s the point if nobody is going to read it? That’s exactly what Irina explains: where and how you can find your first readers, the ones that are going to await your first book with impatience. I really mean awaiting it before it is even released. You will also find tips on staying in touch with your readers, why you can’t abandon your subscribers even when you’re working on your book, the right way to prepare for a book launch, and what to do if a book doesn’t “click” for your audience. Even those who’ve written more than one book can glean a lot of useful information from Irina’s work.

Most authors will agree that their books are like their children. They take a long time to conceive and birth them, they love them to death, and they invest them with high hopes for the future. But what not everybody realizes is that just like with children, it’s not enough to “give birth” to a book—you need to help it become somebody, too. If an author abandons it as soon as it’s finished or hands it over to random strangers, its success in life can only be accidental—if it gets really, really lucky. But if authors carefully nurture their books and help them find new friends and patrons, things will turn out very differently. When it grows up and matures, this book is going to make its parent happy and proud and bring in serious profits, too. Irina Chan’s work is essentially a manual for “parents” of fiction and nonfiction. Or maybe even a lifejacket, because she is doubtless going to rescue many book projects from spectacular failure and their authors from bitter disappointment.

Any aspiring writer can learn from Irina’s approachable, no-nonsense guide to book promotion. A lot of her advice was eye-opening for me, such as the idea that instead of looking for some amorphous group of readers for your book, you need to tap into an existing pool of readers who already love your genre. Even though the title suggests that this guide is for those who have already finished writing their book, I would even recommend it to those who are just starting out on their writing journey. If you follow Irina’s tips from the get-go, you can really set yourself up for success by the time your book is completed. And if you’ve already published a book and it isn’t getting the traction you hoped for, Irina’s advice can help you turn things around. Reading this guide felt like being let in on well-kept industry secrets. Highly recommended!

Share this book with other novice authors!

If you’ve found a useful writer resource, don’t forget to share it with your colleagues. This will help you build connections that will come in handy for promoting your book.