Category Archives: Marketing for Authors

Where to start with an author’s fanbase

The most troubling idea is that anyone can read your book. 

Imagine that your marketing campaign is a rain cloud. Directly below it, in the very center, it will rain heavily, and at the edges, it will only drizzle.

The same goes for your readers. Fans of your genre should be right under your promotion cloud.

Now you need to determine who they are – your readers.

Geography, language, and culture. 

The society your readers live in greatly influences the choice of books. For example, the most popular fantasy stories in the United States are those in which the main character changes, acquiring a superpower, because many are not happy with whom they are in real life. But in Russia, fantasy stories are the most popular, where the main character goes to another world, as readers do not like the surrounding reality in which they live.

Dreams and needs of readers. 

Genres of fiction reflect the dreams of readers. Someone dreams of adventure, someone about love, and someone about treasures. All the emotions that are not available to us in the real world, we can get in the imaginary world. Non-fiction genres are based on needs. We can get what we dream about by solving a problem or completing a task.

Reader’s situation. 

Someone reads fiction to relax, someone to feel like a hero, someone to escape from reality. Non-fiction readers can engage in general self-development, solve a specific problem, or explore a field of knowledge. In any case, the reader has a life situation where the book satisfies his needs.

The gender and age of readers help to define the reader’s dreams, needs, and situations more specifically.

Example: A woman, 40 years old, lives in the USA. She has an office job, a beloved husband, and teenage children. She doesn’t want to flirt and put her relationship at risk. But she really wants to experience the emotions of nascent love and first sex. Books are the source of these emotions for her.

I think it is not difficult to understand what kind of books she wants to read and what social media accounts she will be happy to subscribe to.

Subscribe to my account. In the next post, we will explore.

The target audience for the author

As stated in the previous post, your readers are fans of the genre you work in – this is your target audience.

But this is a very vague concept, and it must be clarified.

Why is it essential?

🔹 If you do not know your readers’ gender, age, and geography, you will have difficulty setting up ads. Effective advertising for authors is critical. Otherwise, how will you find new readers?

🔹 If you don’t know the core of your audience, you have no idea who you’re talking to. As a result, you will have never-ending problems writing copy for social media, your website, authors’ pages etc.

For example, fans of romance novels 💞 15-25 years old and ❤️ 35-55 years old are completely different audiences.

Girls dreaming of a prince 🤴🏻 and ladies dreaming of a smart man 👨🏻‍💼 need different characters, different book covers, different book descriptions and different advertising layouts.

By defining the core of your audience, you acquire a powerful tool. You will understand who you are talking to.

For example, if I see an ad that begins with the words “Every girl dreams of dressing fashionably” 👗, I immediately understand that the author of the text is not talking to me. I have not been addressed as “girl” for a long time, and I don’t think about fashion and clothes at all.

To get my attention, you need to talk to me in a completely different way. For example, I immediately reacted to the phrase in the advertisement, “The most comfortable bra in the world.” 👙

The same happens with books, paintings, photographs, and all ather creative products.

Can you define who your target audience is? For whom are you writing? Let me know in the comments. 💬

✅ Subscribe to my blog and in the next post, we will look for the main parameters of your readers and how you can use them for your book promotion. 

The genre of your book is your business niche

The first thing you need to do in terms of promotion is to determine your book’s genre. 📚🎨💬

Why is this important?

Readers will be able to find you only when you are on the list of authors in their favorite genre.

Everyone sorts books by genre: readers, publishers, journalists, etc. So if you want your book to be found in the general stream, you need to decide on your genre.

A list of all genres can be found on the website of any bookstore. Explore two or three platforms to help you understand in which section you would like to see your book. Pay attention to the genre neighbors: does your book fit into this group? Will readers be happy if they find you on this list?

It is also essential to decide on a subgenre: not just Fantasy, but Romantic Fantasy or Magical Realism. Keep in mind that different subgenres may have different target audiences.

The more clearly you define your niche, the easier it will be for you to promote yourself.

If you are a distinguished author with millions of readers, you can write anything at all, and everyone will be happy. After all, your books will be searched by the author’s name. If you are at the beginning of the path, your only chance to get featured in the catalog is to get into the correct genre.

✍🏻 You will rely on your genre when choosing a title, writing a blurb,  designing a cover, or writing texts for a website – every step you take will depend on this choice.

If you think all this is unimportant and it will be possible to decide on these things along the way, I’m sorry to tell you: it doesn’t work that way. It’s like putting wheels of different sizes on your car. 🛻 Of course, you can ride, but only slowly and with problems.

Let me know in the comments below: do you know the genre of your books? Or are you experiencing difficulty with this task?


Marketing for authors. Blog.

“Нi there! 🤗 And welcome to my blog, “”Marketing for authors.”” 📚

I want to say thank you to all of you who inspired me, helped me work through my fears, and finally made it happen.

Starting a blog in a foreign language is not an easy task, but I hope this will be an example that anything is possible. 

🙋🏻‍♀️ I’m Irina Chan, and I help build a powerful fan base for self-published authors dedicated to success.

This blog will focus on all aspects of book marketing, and its goal is to help authors find their readers and build a strong fan base.

I see my mission as helping aspiring authors market their books and build a profitable business, even if English is not their first language. 

I have created several online courses for authors and also have one-on-one coaching programs.

I was born in the Soviet Union, grew up in Russia, and found myself in the USA, California. 🌴 I live in Santa Monica with my 💁🏻‍♂️ husband, 👸🏻 daughter, 🐈 cat, 🐶 dog, 🐠 32 fish, and two 🦀crabs.

Marketing is my vocation, and book marketing is my passion. 🤩

Subscribe to my account and stay tuned.”