Category Archives: Author Business

Supply and demand in the writing business

Earlier, we discussed your genre and your target audience’s core. Now we know who we are talking to. We understand what these people dream about and what they need.

We understand the demand.

We need to determine who you are and why these audiences will want to follow you. We need to build your offer.

Your offer must meet the demand.

We must give readers not what we have but what they want.

An author trying to sell what he likes can rely only on luck that his interests will coincide with the tastes of a sufficiently large number of readers.

The author who meets the demand is guaranteed to find those who will buy his books.

If you want to build an author’s business that will bring a stable income, you need to understand that your creations do not belong to you. You write books for readers – and this is your mission.

You can turn your hobby of writing novels into a business only if you stop writing for yourself and start writing for readers.

It does not mean that you do not care what you write. It means that the desires of your readers are your priority.

Do you write for yourself or for readers?

The target audience for the author

As stated in the previous post, your readers are fans of the genre you work in – this is your target audience.

But this is a very vague concept, and it must be clarified.

Why is it essential?

πŸ”Ή If you do not know your readers’ gender, age, and geography, you will have difficulty setting up ads. Effective advertising for authors is critical. Otherwise, how will you find new readers?

πŸ”Ή If you don’t know the core of your audience, you have no idea who you’re talking to. As a result, you will have never-ending problems writing copy for social media, your website, authors’ pages etc.

For example, fans of romance novels πŸ’ž 15-25 years old and ❀️ 35-55 years old are completely different audiences.

Girls dreaming of a prince 🀴🏻 and ladies dreaming of a smart man πŸ‘¨πŸ»β€πŸ’Ό need different characters, different book covers, different book descriptions and different advertising layouts.

By defining the core of your audience, you acquire a powerful tool. You will understand who you are talking to.

For example, if I see an ad that begins with the words “Every girl dreams of dressing fashionably” πŸ‘—, I immediately understand that the author of the text is not talking to me. I have not been addressed as “girl” for a long time, and I don’t think about fashion and clothes at all.

To get my attention, you need to talk to me in a completely different way. For example, I immediately reacted to the phrase in the advertisement, “The most comfortable bra in the world.” πŸ‘™

The same happens with books, paintings, photographs, and all ather creative products.

Can you define who your target audience is? For whom are you writing? Let me know in the comments. πŸ’¬

βœ… Subscribe to my blog and in the next post, we will look for the main parameters of your readers and how you can use them for your book promotion.Β 

Book marketing in the author’s life

If you want to build your own business, then you have to make a decision that marketing is your responsibility, and from now on, you will spend several hours a day doing this.

What will you have to do?

πŸ”Ή Study the market and your competitors

πŸ”Ή Develop and implement your promotion strategy

πŸ”Ή Learn new skills (for example, advertising)

πŸ”Ή Create content: images, copies, and videos for social media

πŸ”Ή Communicate with your audience.

How long will you do this?

πŸ”Ή Constantly – as long as you run your business.

How much time per day should you allocate for marketing?

πŸ”Ή From 1 to 4 hours a day, depending on how fast you want to move ahead and how many resources you have.

Can it be delegated?

πŸ”Ή Yes and no.

Suppose you are just starting out and do not understand how and what to do; you cannot delegate. You will waste your money because, in the first stage, you do not know what you want and how the job is supposed to be done, so you can’t manage your employees.

You have to figure out the marketing basics and clearly define who should do what and how the result should look. Then, you can delegate part of the work.

If you are not ready to spend time on all of the above, then I am afraid – you will not succeed. πŸ€¦πŸ»β€β™€οΈ

βœ… If you realize that you can’t move ahead without promoting yourself and your books, then subscribe to my blog, and I will tell you how to build a fanbase and make money from it.

Secret of success

I bet every time you see successful books in your genre or posts, or ads, you hear a familiar voice: “This spot is taken. Don’t even try. Nobody needs you.”

Sound familiar? Then read on.πŸ‘‡

Any successful writer experienced the same feeling just a few years ago. Because everyone starts from scratch, they’ve all been in a situation where it’s unclear how to proceed. πŸ™‡πŸ»β€β™€οΈ

But some become professional authors, while others do not.

Do you know what the difference is? Some of them can overcome their fears.

Good news!

Almost all the fears of beginning writers have nothing to do with reality.

Here is a list of these baseless fears:

πŸ˜₯ Nobody cares about my creativity;

😳 They will laugh at me;

πŸ˜• What if my writing is not good enough;

πŸ™ Nobody will ever buy my books;

🀬 My ideas will be stolen;

🀐  Advertising is expensive, with no guarantees;

πŸ₯΄Β  Promoting myself is embarrassing;

πŸ˜“ Advocating for my books will be intrusive;

😈 Trolls will find me and bother me;

🀭 What I do is nonsense;

πŸ₯Ί The genre of my books is silly;

😏 I’m just an amateur;

etc.

Everything on this list is false.

Where does all this come from?

Someone once said these things, and we believed them.Β 

This is a perfect excuse: “I can not do it. I’m afraid!”

🧠 No wonder there is no motivation or inspiration. The brain does not allocate psychic energy to those who are gripped by fear.

Do you have any of these fears?

Write in the comments what you are afraid of, and I will try to dispel your fears, and they will no longer stand in your way.

πŸ’Ÿ