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Marketing for Authors

When a blog not only inspires you, but gives you the clear steps needed to put the insights you learn into rapid, profitable action.

Book Marketing Articles

What to Write About in an Author Newsletter

When we plan a newsletter for readers, the question often arises, “What should I even write about? What options would work and what would be a waste of time?” There are three main topics that will invariably be of interest to fans of a particular author: New book recommendations Your

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Why does an author need a mailing list?

A mailing list is the most effective marketing tool for authors. Ideally, it exists by the time the first book comes out: then the author can offer the book to her subscribers. But this is more of an exception than the rule, and in most cases, authors start organizing a

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Book marketing in the author’s life

If you want to build your own business, then you have to make a decision that marketing is your responsibility, and from now on, you will spend several hours a day doing this. What will you have to do? 🔹 Study the market and your competitors 🔹 Develop and implement

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