Who Will Be Your Readers?
As stated in the previous post, your readers are fans of the genre you work in – this is your target audience.
But this is a very vague concept, and it must be clarified.
Why is it essential?
🔹 If you do not know your readers’ gender, age, and geography, you will have difficulty setting up ads. Effective advertising for authors is critical. Otherwise, how will you find new readers?
🔹 If you don’t know the core of your audience, you have no idea who you’re talking to. As a result, you will have never-ending problems writing copy for social media, your website, authors’ pages etc.
For example, fans of romance novels 💞 15-25 years old and ❤️ 35-55 years old are completely different audiences.
Girls dreaming of a prince 🤴🏻 and ladies dreaming of a smart man 👨🏻💼 need different characters, different book covers, different book descriptions and different advertising layouts.
By defining the core of your audience, you acquire a powerful tool. You will understand who you are talking to.
For example, if I see an ad that begins with the words “Every girl dreams of dressing fashionably” 👗, I immediately understand that the author of the text is not talking to me. I have not been addressed as “girl” for a long time, and I don’t think about fashion and clothes at all.
To get my attention, you need to talk to me in a completely different way. For example, I immediately reacted to the phrase in the advertisement, “The most comfortable bra in the world.” 👙
The same happens with books, paintings, photographs, and all ather creative products.
Can you define who your target audience is? For whom are you writing? Let me know in the comments. 💬
Target Audience for the Author
The most troubling idea is that anyone can read your book.
Imagine that your marketing campaign is a rain cloud. Directly below it, in the very center, it will rain heavily, and at the edges, it will only drizzle.
The same goes for your readers. Fans of your genre should be right under your promotion cloud.
Now you need to determine who they are – your readers.
Geography, language, and culture.
The society your readers live in greatly influences the choice of books. For example, the most popular fantasy stories in the United States are those in which the main character changes, acquiring a superpower, because many are not happy with whom they are in real life. But in Russia, fantasy stories are the most popular, where the main character goes to another world, as readers do not like the surrounding reality in which they live.
Dreams and needs of readers.
Genres of fiction reflect the dreams of readers. Someone dreams of adventure, someone about love, and someone about treasures. All the emotions that are not available to us in the real world, we can get in the imaginary world. Non-fiction genres are based on needs. We can get what we dream about by solving a problem or completing a task.
Someone reads fiction to relax, someone to feel like a hero, someone to escape from reality. Non-fiction readers can engage in general self-development, solve a specific problem, or explore a field of knowledge. In any case, the reader has a life situation where the book satisfies his needs.
The gender and age of readers help to define the reader’s dreams, needs, and situations more specifically.
Example: A woman, 40 years old, lives in the USA. She has an office job, a beloved husband, and teenage children. She doesn’t want to flirt and put her relationship at risk. But she really wants to experience the emotions of nascent love and first sex. Books are the source of these emotions for her.
I think it is not difficult to understand what kind of books she wants to read and what social media accounts she will be happy to subscribe to.
Who will buy your book
Now we know who we are talking to. We understand what these people dream about and what they need.
We understand the demand.
We need to determine who you are and why these audiences will want to follow you. We need to build your offer.
Your offer must meet the demand.
We must give readers not what we have but what they want.
An author trying to sell what he likes can rely only on luck that his interests will coincide with the tastes of a sufficiently large number of readers.
The author who meets the demand is guaranteed to find those who will buy his books.
If you want to build an author’s business that will bring a stable income, you need to understand that your creations do not belong to you. You write books for readers – and this is your mission.
You can turn your hobby of writing novels into a business only if you stop writing for yourself and start writing for readers.
It does not mean that you do not care what you write. It means that the desires of your readers are your priority.
Do you write for yourself or for readers?