Author Archetypes and Marketing Strategies
Table of Contents
Your author Archetype is Entertainer
You are the creator of your worlds. You invite the reader into a parallel reality created by your imagination, and your books are windows to this universe.
Your heroes are full-fledged individuals, and the world has its own laws. At some point, they may even begin to live their own lives, independent of the author.
To acquaint readers with this world, to bring something fascinating, unusual, and magical into their lives—that’s what is important for the author-Entertainer.
The key condition to success for you is the creation of a world that has the potential for development.
The main motivation of the author-Entertainer is to breathe life into the universe he created.
The author invites the reader into his world and at the same time makes it a part of reality. This world is much bigger than a book: it can include maps, illustrations, memes, encyclopedias, communities, fanfiction, etc.
As soon as the Entertainer has the first fans who seriously discuss his heroes and their world, the author is filled with inspiration and a willingness to create.
The Entertainer develops his universe in every possible way and is happy if readers participate in this.
Optimal Creative Strategy
As a rule, the authors of fiction are Entertainers, but in some cases nonfiction authors become them, too. For example, it could be a project dedicated to genealogy or some period in history.
Artistic worlds can be created in any genre, but one of the sine qua non conditions for a successful Entertainer project is to have a large number of fans who love the genre or theme he has chosen.
You write a lot because your readers are insatiable and waiting for new stories to unfold within your world. Your stories usually belong to the same genre, but the characters can be different, so that the reader looks at what is happening from different points of view each time.
Examples: the world of Harry Potter, the universes of Marvel and Star Wars.
To make your world come alive, you need books (three or more) and fan readers. The more a person is involved in your universe, the more real it becomes for him. Readers begin to associate themselves with the characters in your books, create costumes (cosplay), and even write fanfiction.
Fans are no longer satisfied with just books: they want to have material evidence of the existence of your world. So there is a demand for art, souvenirs, T-shirts with logos, etc.
At first, after you only have a few books written, it’s just a series. It is distinguished by the elaboration of the world with all its laws and elements. Whether your series will turn into a world depends on the activity of the author and his contact with readers.
The fictional universe is transferred to reality when your fans begin not just to read books, but directly take part in the construction of your world—they must bring something of their own to it: be it time, strength, actions, or creative resources.
How to involve the reader in your world:
- Choose genres where there is already a culture of joining worlds.
- Choose a style that distinguishes your world from the real world (anime, medieval, steampunk, etc.) You must offer readers some alternative to their daily lives.
- Create heroes with whom you want to associate yourself and in which it is possible to reincarnate. For example, dressing up as an elf is possible, but dressing up as a dragon is even more difficult.
- Create attributes of the world in books that are easy to bring to the real world. For example: pendants, cups, raincoats, etc. These are your future products.
In addition to books, you need to create something else:
- Illustrations, postcards, bookmarks—any kind of images of heroes and the world.
- Maps of the area, biographies of heroes, dictionaries—anything that will be a source of additional information about the world.
- Artifacts and accessories—these are pieces of your world that the reader can purchase (merchandising).
Fans of your world definitely need a community where they will feel among their own, that is, among those who understand and share their passion.
To do this, you need to create a platform for communication. Most often, it starts as a group on social networks, and its further development depends on the activity of the author and the ability to go from online to offline.
By and large, the author becomes the organizer of his readers’ leisure time.
The Entertainer earns income from book sales and merchandising.
If he manages to build a large enough community, he will be able to organize paid events.
Some authors may engage their colleagues to write books within their world, and then receive a percentage from the sales of those books.
How Does the Reader Find Your Book?
You attract new readers and fans of your world through:
- Advertising on social networks and search engines
- Advertising on self-publishing sites for an organic influx of readers who are looking for books by headings in the catalog
- Collaboration with other authors of your genre
- Collaboration with bloggers and other famous personalities interested in your genre
- Communities of fans of your genre
You need to be clear about who your audience is and what they expect from books in your genre. This can be done by analyzing the books of your colleagues and reviews for them; readers always write about what they like and what they don’t. If you analyze at least 50 popular books in your genre, you will see patterns and trends.
First of all, you need a work that will get readers acquainted with your world. It should not be the very first book you have written, but the best one.
The cover, abstract, and first chapter of the advertised book should clearly match your genre. The audience (fans of the genre) should understand at a glance that this type of book is exactly what they love and are looking for. If this is not done, then you will simply drain your money on advertising.
Engage the Reader in Your World
You must immediately explain to the reader that he has found something more than just a book: there is a whole world here. To do this, it is enough to give a link to a site with additional materials at the beginning of the work.
At the end of the book, you will write down the details. For example, a map of the area can be downloaded here, a list of all heroes here, a glossary of terms here, etc.
By indicating on the title page “Book One,” you will make it clear that your work has a sequel.
Of course, there are readers in the world who appreciate your genre, but do not like book series. These are not your readers, and you should not try to please them. You need only those who like to immerse themselves in other worlds for a long time and are looking for this pleasure.
You need to involve the reader in your community. To do this, at the end of the book you give a link to your Facebook group and mention that every week you draw a prize among new subscribers. For example, it could be a discount coupon for one of your books. Briefly explain what is happening in your group and who is there.
This group is the backbone of your fan base, and the biggest asset you have. You can choose absolutely any platform for communication, but it is desirable that your readers be regulars anyway. For example, people who play computer games and like to read LitRPG communicate on Discord, and for lovers of romance novels, Facebook is more suitable.
The author should be the most active member of his group and do everything to make it interesting for readers to be in it. That is why your archetype is called the Entertainer.
You yourself should get great pleasure from communicating with the fans of your world. It is necessary to constantly come up with something that will please them: all kinds of contests, flash mobs, debates, meetings, games, etc. Life in the group should be in full swing: only in this case will it be attractive to new members.
Over time, you will have super-fans who want to help you. They themselves will offer content for publication in the group, as well as support all your marketing ideas—from posting reviews to participating in voting.
Members of the group will be looking forward to your new items. They will also be happy to buy goods related to your world.
It is very important to monitor the site closely in case something happens to it. For example, a social network may close, a group may be hacked, etc. The most reliable way is to have a list of your readers’ emails. In this case, you will not only create another channel of communication, but also be able to personally notify fans about new books, products, and events.
Emails can be collected when registering new members of the group, when distributing prizes and bonuses, and when someone subscribes to a newsletter on your site.
Where to Sell Your Books and Merchandise
Your website is the place where everything about your world is located. Selling books on your own platform is the most profitable option. By doing this, you do not need to share income with distributors. In addition, your audience will be as loyal to you as possible.
While you don’t have a dedicated fan base , it’s best to start selling on a well-established marketplace like Amazon, Kobo, etc., where people go to buy books anyway.
In the future, you can give readers a choice: buy a book on your site and get a discount or bonus, or go to an online store and pay more.
Products are sold both on your website and through social networks or third-party resources. For example, you can post art for your books on a custom merchandise platform, and on your site you can just provide a link.
Since each reader has his own preferences for social networks, the author needs to have his own business card account on all major sites. Tell potential subscribers who you are and what kind of books you write. Post a link to your site and group. This will be enough for you to be found.
Also, registered accounts are needed for advertising on social networks. It is not uncommon for interested readers to visit an author’s profile to learn more about him and his books.
There is no need to confuse your personal account with the author’s official account. It is better to close the first one to outsiders, so as not to confuse readers once again.
In a professional account, you can write your news: book releases, event announcements, etc.
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