The most troubling idea is that anyone can read your book.
Imagine that your marketing campaign is a rain cloud. Directly below it, in the very center, it will rain heavily, and at the edges, it will only drizzle.
The same goes for your readers. Fans of your genre should be right under your promotion cloud.
Now you need to determine who they are – your readers.
Geography, language, and culture.
The society your readers live in greatly influences the choice of books. For example, the most popular fantasy stories in the United States are those in which the main character changes, acquiring a superpower, because many are not happy with whom they are in real life. But in Russia, fantasy stories are the most popular, where the main character goes to another world, as readers do not like the surrounding reality in which they live.
Dreams and needs of readers.
Genres of fiction reflect the dreams of readers. Someone dreams of adventure, someone about love, and someone about treasures. All the emotions that are not available to us in the real world, we can get in the imaginary world. Non-fiction genres are based on needs. We can get what we dream about by solving a problem or completing a task.
Reader’s situation.
Someone reads fiction to relax, someone to feel like a hero, someone to escape from reality. Non-fiction readers can engage in general self-development, solve a specific problem, or explore a field of knowledge. In any case, the reader has a life situation where the book satisfies his needs.
The gender and age of readers help to define the reader’s dreams, needs, and situations more specifically.
Example: A woman, 40 years old, lives in the USA. She has an office job, a beloved husband, and teenage children. She doesn’t want to flirt and put her relationship at risk. But she really wants to experience the emotions of nascent love and first sex. Books are the source of these emotions for her.
I think it is not difficult to understand what kind of books she wants to read and what social media accounts she will be happy to subscribe to.
Subscribe to my account. In the next post, we will explore.
