The first thing you need to do in terms of promotion is to determine your book’s genre. 📚🎨💬
Why is this important?
Readers will be able to find you only when you are on the list of authors in their favorite genre.
Everyone sorts books by genre: readers, publishers, journalists, etc. So if you want your book to be found in the general stream, you need to decide on your genre.
A list of all genres can be found on the website of any bookstore. Explore two or three platforms to help you understand in which section you would like to see your book. Pay attention to the genre neighbors: does your book fit into this group? Will readers be happy if they find you on this list?
It is also essential to decide on a subgenre: not just Fantasy, but Romantic Fantasy or Magical Realism. Keep in mind that different subgenres may have different target audiences.
The more clearly you define your niche, the easier it will be for you to promote yourself.
If you are a distinguished author with millions of readers, you can write anything at all, and everyone will be happy. After all, your books will be searched by the author’s name. If you are at the beginning of the path, your only chance to get featured in the catalog is to get into the correct genre.
✍🏻 You will rely on your genre when choosing a title, writing a blurb, designing a cover, or writing texts for a website – every step you take will depend on this choice.
If you think all this is unimportant and it will be possible to decide on these things along the way, I’m sorry to tell you: it doesn’t work that way. It’s like putting wheels of different sizes on your car. 🛻 Of course, you can ride, but only slowly and with problems.
Let me know in the comments below: do you know the genre of your books? Or are you experiencing difficulty with this task?